Vytvorené 25. September 2023

10 €

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The Bezos Blueprint
Communication Secrets that Power Amazon's Success
Carmine Gallo • Pan Macmillan (2022)
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POČET STRÁN
304
VÄZBA
brožovaná väzba
ROZMER
234×153 mm
HMOTNOSŤ
346 g
ROK VYDANIA
2022
JAZYK
angličtina
VYDAVATEĽSTVO
Pan Macmillan
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The communication and leadership secrets of Amazon founder Jeff Bezos and how to master them, from Carmine Gallo the bestselling author of Talk Like Ted.

Jeff Bezos built Amazon. A dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers.

The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers.

The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.